How real is "Real"? When can companies describe their products as "Genuine" or "Real" or "Authentic"?

By Joe Lederman
FoodLegal Lawyers and Consultants
© Lawmedia Pty Ltd, August 2009

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The need for mass-production as a means of efficient food production sometimes arouses the ire of other food businesses that specialise in the ‘traditional’ method of production.  However, a legal issue can arise when a mass production manufacturer claims to be producing the ‘genuine’ or ‘authentic’ food product made in a ‘traditional’ manner.  This article considers such circumstances and the legal implications. 

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