Infant formula marketing law changes, and the impacts of a mandatory MAIF Agreement

Manufacturers and importers of infant formula products are already strictly regulated and restricted in marketing and advertising content and formats for infant formula products for 0-12 month infants. Changes are being prepared by the Australian Government. This article explores the intent of the current MAIF Agreement and parts of the Australia New Zealand Food Standards Code that contain the existing and setting out a proposed regulatory update that will have implications infant formula marketing and advertising by suppliers and retailers.