Risks associated with marketing food for physical activity

With growing consumer demand for products that deliver health benefits, more food businesses are developing products designed to be helpful when used before, during or after physical activity. This article highlights some of the challenges and regulatory compliance risks that can arise when marketing foods for in association with physical activity. The article also elaborates on issues, that make it imperative to conduct a thorough regulatory risk assessment in the early stages of product development and again in preparation for launch of a product marketing campaign.