Opportunities and risks for food influencer marketing following ACCC probe
The ACCC has released two reports summarising its investigations into social media influencers and online reviews in Australia. The reports provide a stark warning for businesses that use social media and influencer marketing, highlighting several issues and potential non-compliances with the Australian Consumer Law. In this article, we analyse the findings of the ACCC reports, and provide practical recommendations for businesses to mitigate risk on social media and digital platforms.