Anti-competitive conduct that food and beverage businesses must not engage in

Anti-competitive conduct in various forms is prohibited under Australian legislation, and the Australian Competition and Consumer Commission (ACCC) is targeting anti-competitive conduct, especially when it impacts small businesses. This article explores various forms of anti-competitive conduct, and in particular the actions or activities that businesses must not engage in. Marketers and brand developers and brand managers need to be highly conscious in designing their marketing and distribution strategies not to engage in activities that might be considered anti-competitive and potentially liable to huge fines from the ACCC.