Regulatory developments in marketing food to children

Australia has a ‘co-regulatory’ system made of government laws and industry codes of practice to regulate food advertising towards children. Industry Codes of Practice contain specific requirements which apply alongside broad legislative prohibitions on misleading or deceptive conduct. This article addresses recent developments in children’s marketing, including changes to the Codes of Practice that are due to take effect in December 2023, and a new proposed law that would impose additional legal restrictions for certain types of marketing.