Overview of new advertising requirements for alcoholic beverages

In April 2023, the Australian Beverage Advertising Council (ABAC) published amendments to its Responsible Alcohol Marketing Code (ABAC Code). ABAC is the self-regulatory body that manages the ABAC Code, an industry code which operates concurrently with further legislation to regulate the advertising of alcohol products in Australia In this article, FoodLegal explores the latest changes to the ABAC Code, and its implications upon the advertising of alcoholic products.