ACCC brings ‘green’ and ‘sustainable’ claims under the microscope

On 3 March 2022 the Australian Competition and Consumer Commission (ACCC) announced its enforcement priorities for 2022/23. At the top of the list sits “consumer and fair trading issues in relation to environmental claims and sustainability”. As more and more food businesses seek to market the green bona fides of their products, we address the types of claims that the ACCC could target, previous actions the ACCC has taken on environmental claims and key takeaways for businesses seeking to minimize their exposure.