The definition of ‘grain’ in the context of product descriptions and consumer claims

Emphasising the grain content of a food product can be an effective way of positioning the product as a ‘healthy’ option to consumers. However, food businesses must ensure that any claim about grains is not in breach of relevant laws. This article considers some of the regulatory issues to be aware of when making some common marketing claims about grain content or using ‘grain’ in the product name.

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