Regulatory implications of new claims about sugar

In the United States, claims emphasising a low sugar content, such as ‘lightly sweetened’, ‘slightly sweet’ and ‘just a tad sweet’, have come under the regulatory spotlight. The US does not specifically regulate these claims; however, products making similar claims that contain a high sugar content have been subject to lawsuits alleging false advertising. This article explores how such claims are likely to be regulated in Australia, including the issues to consider when making claims about sugar.

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