The law of ‘artisanal’ claims in Australia

One of the biggest food marketing trends to arise in the past few years has been to convey the premium nature of a product and appeal to consumers’ desire for simplicity by emphasising “artisanal” aspects such “homemade”, “pure” and “traditional”. This article examines the regulatory framework surrounding “artisanal-style” claims, and takes a look at some of the more popular claims to highlight the regulatory issues to consider.

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