Limited Access

Previous Issues

What do consumers expect of a ‘natural’ product? The Heilala decision considered

Published: 6 Mar 2019

The recent Heilala case heard by the Ad Standards Industry Jury provides a useful case study of when a claim of a product being ‘natural’ may be deemed misleading. This article provides further guidance on the usage of ‘natural’ in food advertising.

Your current level of membership does not allow you access to this page.
To enquire about upgrading your access package please contact us.

Previous Issues