Can you call your product Vegan?

Food manufacturers are eager to capitalise on the growing demand for plant-based products by embracing vegan product formulations and marketing claims. However, as with any marketing claim, businesses must ensure that their ‘vegan’ claim does not mislead. This article explores the legal requirements for vegan claims, the impact of vegan certification and the expectation of the vegan consumer depending on the type of claim being made.

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