Can a sports food claim to be sporty?

Food businesses are often keen to classify products with innovative formulations as Formulated Supplementary Sports Foods due to the additional compositional permissions afforded to this category. However, such products are also subject to additional restrictions surrounding the claims that they can make, particularly claims about athletic performance. This article addresses the opportunities and restrictions associated with classifying a product as a sports food, discusses what type of claims can be made on behalf of such products, and provides an update on further regulatory developments.

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