Case study: November 2020 ACCC action against “Made in Australia” claims on frozen imported fish fillets processed in Australia

In November 2020 the ACCC took administrative action against Simplot Australia Pty Ltd for making “Made in Australia” claims on its frozen imported fish products on the basis that the slicing, crumbing and par-frying occurred in Australia. This article explores the reasons for the ACCC’s action and provides insights into the ACCC’s latest country of origin enforcement priorities.

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