New Zealand ASA Children and Young People’s Advertising Code

Advertising to children and young people shall adhere to the laws of New Zealand and the Principles and Rules set out in this Code where applicable. All advertising must also comply with the ASA Advertising Standards Code. This Code recognises the need to protect children pursuant to the United Nation’s Convention on the Rights of the Child (“Convention”), particularly Article 3 of the Convention which states, “the best interests of the child shall be a primary consideration”, and Article 17(e) which calls for “appropriate Rules for the protection of the child from information and material injurious to his or her well-being.”