Food Marketing Claims Online

CPD Points: 2

The workshop runs from 10:30 - 12:30 pm AEDT* online via Zoom

* AEDT is Australian Eastern Daylight Savings Time

Could your next marketing claim drive growth, or create regulatory risk?

Today's food marketing claims can deliver a powerful commercial advantage, helping brands attract consumers, justify premium pricing and differentiate themselves in competitive markets. But when claims cannot be substantiated, the consequences can be significant, ranging from regulatory investigations and enforcement action to reputational damage, product relabelling costs and lost consumer trust.

While many food businesses understand the Food Standards Code, fewer know how to assess the broader legal and commercial risks associated with emerging marketing claims.

Join FoodLegal for an interactive online workshop exploring the latest court decisions, regulatory guidance and enforcement actions affecting food claims across packaging, advertising and social media.

We'll unpack the opportunities and risks behind trending claims, including:

•   Sustainable
•   Vegan Friendly
•   Plant-Based
•   Fresh
•   Superfood
•   All Natural
•   Healthy
•   Made in Australia

You'll gain practical tools to assess claim risk, understand evolving regulatory expectations, and confidently leverage marketing claims that create commercial value while reducing regulatory exposure.

As scrutiny of environmental, health and origin claims continue to intensify, businesses need a clear understanding of where the opportunities lie and where the compliance risks begin. Designed for professionals across marketing, regulatory affairs, quality assurance, legal and product development, this workshop will provide practical insights into the latest enforcement trends and regulatory expectations shaping food marketing claims.

Register now to learn how to assess claim risk with greater confidence, support commercially effective marketing strategies, and avoid costly compliance missteps. Places are limited.

Numbers are limited to ensure an interactive experience.

Price is per person.

If you are Interested in running this course exclusively for your team. Contact us on 03 9606 0022 or education@foodlegal.com.au

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