Impact of recent Federal Court of Australia decision on grocery pricing method requirements

The Australian Federal Court recently published its decision in Australian Competition and Consumer Commission v Coles Supermarkets Australia (2026) (the “Coles case”). The Coles case provides an important new precedent as to when pricing decisions and discounts can be misleading in breach of the Australian Consumer Law. This article explores the relevant issues, and impacts of the decision on food and grocery pricing practices.