ICPEN Guidelines for Digital Influencers (covering bloggers, vloggers, tweeters, and all other contributors to online publications).

This guide provides guidance to digital influencers, for example bloggers, vloggers, tweeters, and contributors to online publications. Digital influencers should be guided by the following principles: • disclose, clearly and prominently whether content has been paid for; • be open about other commercial relationships that might be relevant to the content; and • give genuine views on markets, businesses, goods and services.