ACCC Media Release - Coles to pay $2.5m for misleading "Baked Today" and "Freshly Baked In-Store" bread promotion

10 April 2015 .

The Federal Court has ordered Coles Supermarkets Australia Pty Ltd (Coles) to pay penalties of $2.5 million for making false or misleading representations and engaging in misleading conduct in relation to the promotion of its par baked bread products, in proceedings brought by the Australian Competition and Consumer Commission.