ACCC Media release: Businesses told to be prepared to back up their environmental claims

'Businesses need to be ready to substantiate any environmental or sustainability claims when marketing their goods and services, ACCC Deputy Chair Delia Rickard said today. In a speech to the Sydney Morning Herald Sustainability Summit this morning, Ms Rickard said the ACCC is actively targeting ‘greenwashing’ this year, warning businesses who make false or misleading claims undermine consumer trust and confidence in the market.'