ACCC media release - ACCC publishes draft guidance to improve businesses' environmental claims

The ACCC's draft guidance on environmental claims aims to address the concerning conduct identified by the ACCC’s recent greenwashing internet sweep, which found 57 per cent of businesses reviewed were making potentially misleading environmental claims. This draft guidance identifies eight practical principles which the ACCC encourages businesses to apply when making environmental claims. By following these principles, businesses are less likely to mislead consumers and contravene the Australian Consumer Law. The ACCC is seeking feedback from businesses, consumers and other stakeholders on the draft guidance. Consultation for the draft guidance is now open and closes on 15 September 2023.