ABAC Alcohol Packaging Compliance Guide

The ABAC Scheme (ABAC) is a regulatory initiative funded by industry and administered with the support of Government. The key components of the Scheme are the ABAC Responsible Alcohol Marketing Code (Code), the ABAC Pre-vetting Service (Pre-vetting) and the ABAC complaints handling process (Panel). The Code is designed to ensure that alcohol and alcohol alternatives are marketed in a responsible manner to adults.