What is ABAC pre-vetting and do you need to do it?

The Australian Beverage Advertising Code (ABAC) Scheme offers a pre-vetting service to help businesses understand whether their proposed alcoholic beverage marketing and packaging is in compliance with the ABAC Responsible Alcohol Marketing Code (ABAC Code). We explain what pre-vetting involves, whether it is mandatory, what you can do if you receive a pre-vetting rejection, and other ways that FoodLegal can help you achieve compliance and minimise risk.