Is “superfood” a comparative claim?

The claim “superfood” invokes the notion of superiority, particularly by comparison to other foods. This article explores whether the word “superfood” is regulated as a comparative claim, having regard to the further legal obligations that apply to comparative claims. This article also considers some of the legal risk exposure aspects in a “superfood” claim or descriptor, and the 4 key questions to assess when making a “superfood” claim.