Implications of the new AANA Food and Beverages Advertising Code (effective 1 November 2021)

On 25 May 2021 the Australian Association of National Advertisers (AANA) introduced a new Food and Beverages Code which will be effective from 1 November 2021. This new Food and Beverages Code is mainly aimed at reducing the opportunity for advertisers to promote occasional food or drinks (treats) to children under 15 years but will have wide-ranging implications as outlined in this article.