The role of industry standards in misleading or deceptive conduct

In recent action brought by the ACCC against Woolworths, a single judge of the Australian Federal Court considered the relevance of industry standards in assessing whether a claim is misleading or deceptive. What is the role of a published product standard or industry standard in court decisions on misleading or deceptive conduct? Might a business be rewarded for complying with these standards or not?

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