Interested in marketing your food products to parents or children?

This interactive workshop will explore:

  • How you market your products as “healthy”, especially in light of the Heinz case?
  • How are the rules different when marketing food to children?
  • How to design compliant TVCs, competitions and advertisements which appeal to children?
  • Are there any compositional restrictions that could apply to your food products just by appealing to children?
  • How to weigh up the legal risks between the Australian Consumer Law, the Food Standards Code, the RCMI and the QSRI?
  • When can you make claims about vitamins, minerals, protein, etc on products which appeal to children?

Who should attend?

  • R&D
  • Marketing
  • QA
  • Legal
  • Regulatory