Food Marketing essentials

We will explore risks and opportunities that arise when communicating your unique selling point in the context of:

  • product name;
  • product descriptors;
  • Key marketing claims;
  • Country of origin labelling; and
  • how to minimise risks from the Australian Competition and Consumer Commission (ACCC).

We will help you answer questions such as:

  • Will my product name or description be misleading or deceptive?
  • Does my product name trigger additional compositional requirements under the Food Standards Code?
  • What are the key issues to consider when making claims such as ‘natural’ or ‘sustainable’?
  • What do I need to be aware of when using social media marketing?
  • Which country of origin declaration applies to my product?

 Who should attend?

  •      R&D
  •      Marketing
  •      QA
  •      Legal
  •      Regulatory


Receive a 10% discount if you purchase four or more tickets to any of our workshops, simply enter the code 4TIXL7*1 at checkout.

Numbers are limited to ensure an interactive experience.

 Price is per person.

 However, if you would like a team price, please contact us.

All bookings are subject to FoodLegal's Terms and Conditions and Privacy Policy:

  • Ticket prices are per person and are valid for single registrants only
  • Group ticket discount is only available to those booking four (4) or more tickets in a single transaction
  • If you cancel within 48 hours of the date, only 50% will be refunded
  • FoodLegal has the right to refuse / exclude anyone from a training course without any recourse
  • FoodLegal has the right to cancel any booking & refund the fees
  • FoodLegal has the right to exclude participation of any registrant or company from this event or any future events for multiple usage of a single registration without formal written approval of FoodLegal, or any other abuse or contravention of these terms and conditions
  • FoodLegal reserves the right to update these terms and conditions. View our Privacy Policy.


This event is held online via a provided link.