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Are you being "served"? Addressing the legal basis for "serve" sizes in food

Published: 20 May 2008

By Joe Lederman and Charles Fisher
FoodLegal Lawyers and Consultants
© Lawmedia Pty Ltd, April 2008 

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The use of ‘serve’ as a measure of the average consumption of a particular food has long been used by nutritionists to describe a level of recommended consumption for a particular food. This article considers the legal relevance of the ‘serve’ or ‘serve sizes’ for food labelling and advertising purposes. We consider whether the concept of ‘serve’ or ‘serve size’ is being manipulated or abused, and we analyse possible areas for legal redress.

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