Risks in innovative marketing copy: "Roaming" vs "Ranging"

On 23 January 2012, Federal Court judge Richard Tracey J handed down a fine of $100,000 to Turi Foods (trading as La Ionica) for claiming over a number of years that the chickens from which their products derived were “free to roam”. This article explores the broader legal issues and reasoning for the decision.

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The ACCC action

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