Using certified trade marks to manage legal risks in food marketing

By Joe Lederman and Alexandra Jannetto
FoodLegal Lawyers and Consultants
© Lawmedia Pty Ltd, April 2009


The use of a certification trade mark as an endorsement in food marketing can provide a food company with benefits that its business might not otherwise enjoy and different types of endorsement schemes can offer different benefits.  This article considers the legalities and benefits of certification trade mark endorsements using different examples of endorsement schemes in existing food marketing.


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