What can food businesses take from the TGA guidance on “natural” claims?

The Therapeutic Goods Administration in Australia recently released guidance on ‘natural’ claims for products in the context of medicines or therapeutic goods. When making ‘natural’ or any other claims, producers and advertisers should keep the overall impression of representations in mind, asking whether such claims are or could be misleading, deceptive or downright false. This article addresses how this TGA guidance interacts with other relevant laws and regulatory frameworks in Australia for making ‘natural’ claims as well as lessons that food businesses can draw from the TGA guidance.

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