ACCC decision indicates fine line between brand maintenance and price fixing

On 14 June 2019 the Australian Competition and Consumer Commission rejected a notification that would allow Meredith Dairy to prevent retailers selling its products below a specified price. This case highlights the intersection between consumer protection and the ability of a business to preserve its brand image. When will a pricing strategy potentially fall foul of consumer protection legislation? Should food companies have more say in the prices set by retailers?

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