7 key questions to ask when advertising food products to children under the RCMI and QSRI

As from 1 June 2019, the Responsible Children’s Marketing Initiative (RCMI) and Quick Service Restaurant Initiative (QSRI) – which were jointly developed by the Australian Food and Grocery Council and the Australian Association of National Advertisers – are applicable to all food and beverage advertisers who choose to market food to children in children’s media (including through social media and online games); even if the food companies are not signatories to the initiatives. This article explores 7 key practical questions to consider when advertising food products to children under the RCMI and QSRI. Editors’ note: FoodLegal also provides professional consulting services as well as training in relation to advertising compliance for food products.

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