The food regulatory and marketing implications of animal feed supplementation in Australia

Researchers are now discovering and developing new and innovative ways to improve the nutritional profiles of foods by changing the feedstock for the anima ls producing the food. This article explores: how animal feeds are currently regulated in Australia, and explores the relationships between feedstock and the end food and the implications for product labelling, marketing, and the differences in regulatory treatment from foods that have been fortified in processing. Examples such as microalgae and omega-3 and usage of antioxidants, various minerals and vitamins are discussed in this context.

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