‘No added sugar’ and ‘diet’ drinks: misleading or deceptive?

Six recent class actions in the United States has courts in California and New York considering whether ‘no added sugar’ claims on 100% juice drinks can be a false representation, and whether ‘diet’ claims on the labels of reduced calorie soft drinks can be misleading and deceptive. This article explores the foundations of these actions, and discusses the prospect of similar actions in Australia.

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