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What am I? The 'true nature' of food names

Published: 7 Mar 2017

Within the Australian marketplace, all packaged foods must bear a label. Although these labels are intended to inform the consumer of the nature of the contents, this is not always the case. Fancy names and icon status are often well known identifiers, as is familiarity to the purchaser of various other products. However, do these factors actually satisfy the Australia’s labelling requirements?

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